Santa's Reindeer Ranch doubles revenue and increases visitors by 60% with Beyonk
Background
Santa's Reindeer Ranch is located just outside Santa Claus, Indiana. The business began in 2019, when its owner brought home the farm's first reindeer and began building a small herd, initially travelling to off-site displays and events rather than hosting visitors directly.
The ambition, however, was always greater in scope. In 2024, the ranch opened to the public for the first time, transforming years of preparation into a guided, educational reindeer encounter for families.
Visitors now experience the farm firsthand, engaging with the animals through structured, hands-on encounters rather than a single off-site appearance.
Since early 2026, Beyonk has managed the ranch's ticketing, while AMG has built and continues to manage the ranch's website, giving the business a joined-up setup across both ticketing and online presence.
The challenge
Prior to adopting Beyonk, the ranch relied on a booking system that had not kept pace with the demands of a rapidly growing business. Configuration was time-consuming, the platform lacked intuitive design, and timely support was not always available when issues arose.
These limitations became particularly apparent during peak season, when capacity management proved less reliable than the business required. It became clear that the existing system was not equipped to support an operation scaling as quickly as Santa's Reindeer Ranch, prompting the search for a more capable platform.
Additionally, as Santa’s Reindeer Ranch continued to grow, it became clear that the website also needed to evolve to support the business and provide a better experience for customers.
There are so many features inside Beyonk that are just awesome, features I never would have expected booking software to have.
Tracy Haycox, Owner at Santa's Reindeer Ranch
How Beyonk helped
Fast, simple setup
Switching providers mid-season is daunting for any small business, but the move to Beyonk didn't slow things down. The full schedule and experience catalogue went live in a single evening, a fraction of the time the previous system had taken to configure.
Reporting and geographic targeting
With no marketing team, knowing where to focus limited time and budget matters enormously. Beyonk's marketing suite tools, including geographic targeting by postcode, gave the ranch visibility it had never had before.
"The geographic targeting feature is amazing. As a business owner, you're looking for places to advertise and you want the best bang for your buck, so knowing I need to advertise closer to these places to help pull in more customers is super helpful."
Visitor feedback that drives real change
Beyonk's feedback tools let guests share honest thoughts privately and directly, not just in public reviews. That made a real difference early on. One guest mentioned that a hands-on cow encounter left visitors needing to hand-wash more than expected.
The ranch responded by installing a hand-washing station shortly thereafter and the team followed up directly with her to acknowledge the feedback, reflecting the standard of engagement they want to maintain with every visitor.
Customer self-serve rescheduling
For a business run by just two people, every phone call is time away from the farm. Beyonk's customer self-serve tool lets guests change their own booking dates without needing to contact the ranch directly, removing a task that previously ate into a significant chunk of day-to-day admin.
Guests get more flexibility too, with the ability to adjust plans right up until close to their visit if travel schedules change, rather than depending on the team to manage every request manually. What used to mean a stream of phone calls handled personally by the owner now happens automatically in the background, freeing up time to focus on running the farm and caring for the animals.
Responsive support
The ranch has valued having quick answers and proactive support available when needed, with guidance provided step by step rather than simply having an issue fixed and handed back. Short how-to videos have been particularly useful, giving the team the confidence to repeat the process independently next time rather than having to ask for help again
That's given the team more confidence to manage the platform themselves over time, knowing support is there when needed, without having to rely on it for every little thing.
Last year I was constantly on the phone helping reschedule people. It's just me and my husband running the farm, so the self-serve feature is a huge help to us as a business.
Tracy Haycox, Owner at Santa's Reindeer Ranch
How AMG helped
Website build and management
The ranch’s website was originally built in-house and later refined by a freelancer. After switching to Beyonk, the team discovered that AMG worked as a partner marketing agency and decided to bring the website under AMG’s care too, rather than continuing to manage and update it themselves.
The result is a website that now serves as the ranch’s primary entry point for new visitors. From the visual identity and branding through to the custom animated elements and video content, every detail has been designed to feel distinctive to Santa’s Reindeer Ranch.
The website is my front door. That's where people go first, and of course we've seen this summer that it draws customers in.
Tracy Haycox, Owner at Santa's Reindeer Ranch
The results
Since switching to Beyonk, Santa’s Reindeer Ranch has grown visitor numbers by 60% year-on-year, while ticket revenue has more than doubled, increasing by 111% over the same period.
Average spend per visitor has also climbed by 31.6%, showing that the growth isn’t simply driven by higher visitor numbers. Guests are spending more during each visit too, strengthening the overall commercial impact of the increase in bookings.
Guest experience scores reinforce the picture. The ranch holds an NPS of 84.8%, an exceptionally strong result, alongside a shopping experience score of 9.21 out of 10. Together, these scores demonstrate that the growth has been accompanied by a consistently positive experience for guests.
The setup was just as fast as the results that followed. The full schedule and experience catalogue went live in a single evening, allowing the ranch to get up and running quickly without a lengthy implementation process. Since making the switch, the ranch has also reported zero booking-related complaints.
Why choose Beyonk and AMG for your farm attraction
Running a seasonal, family-facing farm attraction means wearing every hat, often with a team of two doing the work of ten. Beyonk gives you booking and capacity tools built for exactly that kind of pressure, so a mistake like an oversold Christmas day doesn't slip through again.
Reporting and geographic targeting mean you're not guessing where your next visitor is coming from, and feedback tools turn guest suggestions into fast, practical improvements rather than lost feedback in an inbox. Self-service rescheduling gives your guests flexibility while giving your team its time back.
Paired with AMG's website expertise, your online presence becomes a genuine front door rather than an afterthought, helping new families find you and book with confidence before they arrive.
Together, Beyonk and AMG give farm and seasonal attractions the tools and support to grow with less admin, fewer risks, and a clearer view of what's working
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